That’s about to change. Tuesday, May 28th at 10 a.m. the Historic Sites Committee of the London Public Library in cooperation with London Hydro will be plaquing the building which housed the first Hydro Shop in Ontario.
The Hydro Shop was a
project of the Board of Water Commissioners (PUC) designed to encourage the use
of electrical appliances in the home for the convenience of the homemaker while
building a customer base for the distribution of power from Niagara Falls, a
pet project of Mayor and MPP, Adam Beck. It was through his leadership that
London became the second city in Ontario to obtain hydro on November 30, 1910.
When efforts by the Commission's general manager, E.V. Buchanan, to encourage local businesses to undertake a
campaign to promote domestic electrical appliances were met with resistance,
the Board established its own retail store in 1912, first in the city hall on
Richmond Street and then in a former drug store on the corner of Dundas and
Wellington Streets. There it used innovative marketing tactics such as free
home trials, cooking demonstrations in its showroom, and payments on the installment
plan to attract more users.
E.V. Buchanan, Promise and Performance, 1966. |
It was the first of its kind in Ontario. It is credited with
attracting and retaining businesses like
McClary and Kelvinator and, under the direction
of its creative manager E. V. Buchanan, with introducing the prototype for the
Cascade 40 water heater , the first automobile block heater, and a forerunner
of the smart meter. The Hydro Shop turned London into the electric range
capital of North America, with more electric ranges per population than any
other city.
The success of The Hydro Shop also spilled over to private businesses as public demand for reasonably priced electrical appliances increased. By 1956, the proliferation of such appliances—kettles, stoves, fridges, air conditioners, mixers, and curling irons—in electrical business and discount stores meant that the Board’s mission had been achieved and the Hydro shop was closed.
Adam Beck’s
motto was dona naturae pro populo sunt (the gifts of nature are for the public). Through the operation of The Hydro
Shop, the commission he established to oversee the distribution of electricity
ensured that the farmer, the homemaker and the small businessperson shared in
the benefits of affordable, reliable publicly owned power.
You can
learn more about the Hydro Shop at the plaquing ceremony at 272 Dundas Street
at 10 a.m. Tuesday. I hope you’ll join
us.
5 comments:
This story is a lesson in how the "next big idea" can be sparked by political leaders! In 1910 London's mayor turned MPP implemented electrical power; come 1912, the city's power utility was the driver behind connecting every household to the grid.
That vision is missing in today's London. We need to find those Londoners who can lead this city back to prosperity.
What a delightful post!!
Please accept my regrets. I would feel very uncomfortable with one of the invited guests. The one who tried to sell London Hydro early in his term.
Excellent bit of London's history. I appreciate your posting it and look forward to London having some visionary leaders in the near future.
Anon. Who says he is done trying to sell hydro?
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